How to build a good corporate image in rural India

Marketing experts and advertising gurus feel that creating a corporate image is like making a strong foundation of a skyscraper. The stronger it is, higher is the performance. Having said it, one cant use the same yardstick for measuring the success of it in the urban and the rural market. Both are different ball games. A successful company develops unique strategies for each market segment.

Commitment and sustainability, the two success mantras

When you want to establish a strong corporate image in the rural world, it is important that the audience perceives you as a long-term player. You shouldn’t appear a dubious entity that wants to make hay while the sun shines. Brand loyalty is the distinguished characteristic of this segment, and they expect the same from you. It should be visible that you care for them.

In fierce competition, visibility is the key to success

Every business that wants to survive and flourish today needs to be visible. The more people remember you; higher is the probability of success. Build a corporate image in such a way that people associate it with their life. The brand name, symbol, logo and slogan, all should be aligned with the corporate theme. When you create a corporate image for the rural world, it has to be down to earth and truly Indian. Expert marketing agencies such as Vrittii are experts in the niche. With a rich experience of developing effective campaigns targeting to the rural segment, they effectively build the corporate image.

Use innovative ideas

The rural consumers in India demand better lifestyle due to increase in the literacy levels and higher awareness. Hence, companies need to derive new methods of building the corporate image. Since the magnitude of this population is humongous (Nearly 800 Million), one can’t ignore it. Until the recent times, there has been a little need felt to derive separate corporate image building strategy for this segment. Entrepreneurs took it for granted and used the common strategy for urban and rural markets.

Only innovative agencies such as Vrittii used innovative and ground-breaking concepts to explore the potential up to the maximum.

Use the untapped population by highlighting your corporate image and take the business to enormous heights. India has unimaginable potential which is getting unleashed. Only those business owners succeed who are proactive and upbeat. Market penetration increases sales and profitability, the two fundamental objectives of the business.

How Vrittii Mastered success mantras of the rural marketing?

Indian rural market is different and peculiar in many aspects. Firstly, people are more skeptical about product pricing. Secondly, they arent quite conscious about the brand. In this situation, a marketing company has to derive separate strategies for the urban and rural markets. Statistics proves that not many of the marketing companies established a grip over rural marketing strategies as Vritti Media did. It has performed exceptionally well in the past with innovative ideas and solutions that got a massive hit.

With an increase in the disposable income and a grand influence of lifestyle products by constant hammering of television commercials, the buying philosophy of rural population shows a great change. They are gradually becoming brand conscious and not paying much attention to the price tag. Vrittii Media is amongst a handful of companies that realized the immense possibilities of this market. The company has long-term goals of pioneering in the marketing ideas using the convergence of technologies. Use of Mobile marketing, Ecommerce, and digital technology in the interior markets will change the rules of the game.

The success of Vrittii is the outcome of clever marketing strategy

The company did many experiments earlier, and it has developed knacks and tricks after many permutations and combinations. Now the team knows what the rural consumers want and what appeals them?

Since there is a reasonable saturation in the urban market, it is a wise business strategy to move towards the interior areas. Since it is an unexplored market where unstructured marketing and local brands still have a good grip, those who make an early presence hit the nail on the head.

Another success mantra is market expansion. Vritti Media aspires to be a Pan-India player in the targeted time span, and the focus is on setting up strong processes that can be quickly replicated across the country. Certainly India is a diverse country where local factor put a considerable impact, but the company looks forward developing a generic strategy that works everywhere.

Scaling up the current successful marketing campaigns to other parts of India will bring high profitability and value for money. Since the fundamentals are in place, there is no need to reinvent the wheel.

With the unmatched clarity about marketing strategy and meticulous planning and execution, Vrittii Media has performed brilliantly in the past. The success story will be repeated further by replicating the successful strategies to virgin markets and developing out-of- the-box ideas for already established ones.

Vritti I Media supporting Kannada film industry

Vritti Media is not only a successful marketing and brand promotion company but is has also shown a deep social concern and responsibility. It has been part of several initiatives that are directly connected to the social welfare. Offering facilities to pilgrims at Pandrapur is an example. The company is concerned about the roadblocks being faced by Kannada film industry nowadays. The economics of Kannada movie industry are not as strong as the other regional languages of South India. Hence, it can’t compete with them in spite of producing good movies with superb storylines.

Kannada cinema spearheaded parallel cinema once upon a time

In the decades of 70s and 80s, Kannada cinema was considered the leader of the South Indian film industry. It successfully carried social reformation movement and produced movies that had meaning and message. There were stalwart actors, directors, and writers who took it to very high standards.

However, a lot of water has flown since then and today the Kannada film industry is in a dreadful situation. It has been overshadowed by Tamil, Telugu and Malayalam film industries. Today, it becomes difficult to bring the audience to the movie theaters. Vritti shows a deep concern with it and the company is determined to bring back the glorious days.

Audio Nildana promotes Kannada movies in the best way

Vritti knows very well that communication is the crux of success in the rural market. In Karnataka, a bus is the most preferred medium of travel in the interior areas. Roads are very good, and Karnataka State Transport buses are quite comfy and luxurious. There is a large footfall in the KSRTC bus stands which makes them the best place to reach the masses. Audio Nildana plays promotions, songs and information about the newly released Kannada movies. It also provides informational content and segmented promotion of the retail market.

Since the facility reaches to more than 100 bus stations of Karnataka, it is a greatly cost-effective mode of publicity. Audio promotions and song bits are played at widespread locations simultaneously experts rate it effective than FM Radio. A song will be played for two minutes, and it is expected to reach over five million people at a time. Interesting information will be broadcasted in between the songs so that the content keeps people engaged.

It is sure that there will be further development in the coming years, and Vritti will add new and exciting things to promote Kannada film industry.

Vritti partners ET Rural Strategy Marketing Summit, 2015

Vritti I Media is proud to be the Rural Media partner of the ET Rural Marketing Strategy Masterclass, a rural marketing event held by the Economic Times. We are also pleased to announce that our CEO Veerendra Jamdade is going to be an eminent speaker at the Summit.

Veerendra will be speaking in front of top industry experts at The Economic Times Rural Strategy Marketing Summit  on rural strategies and the huge potential, challenges and opportunities of a thriving rural market on 16th & 17th December, Mumbai.

Check for Veerendra’s profile here.

http://et-strategymasterclass.com/rural/speakers.html

Pandharpur Chi Waari with Vritti iMedia!

This day, a huge Yatra or religious procession of pilgrims known as Pandharpur Ashadi Ekadasi Waari Yatra culminates at Pandharpur in Solapur district in south Maharashtra situated on the banks of the Chandrbhaga River Pandharpur is main center of worship of the deity Vithoba a local form of Vishnu. This year it falls on 27th July 2015. The city gets crowded with 15-20 lacs of pilgrims from different parts of Maharashtra. Some of them carry Palkhis (palanquins) with the images of the saints of Maharashtra. Dnyaneshwar’s image is carried from Alandi Namdev’s image from Narsi Namdev, Tukaram’s from Dehu, Eknath’s from Paithan, Nivruttinath’s from Trimbakeshwar, Muktabai’s from Muktainagar, Sopan’s from Sasvad and Saint Gajanan Maharaj from Shegaon. These pilgrims are referred to as Warkaris.The duration of the Yatra is 7 days. They sing Abhangas (chanting hymns) of Saint Tukaram and Saint Dnyaneshwar, dedicated to Vithoba.The Pilgrims REACH  to Pandharpur after 15 days of walking bare foot. The Pilgrims call as ss“ Warkari” and the Group of pilgrims call as Dindi . Every Dindi consist of minimum 300 to  maximum 1000 warkaris and there are more then 500 such dindi’s who walk to Pandharpur from two different place  and directions and they are Alandi and Dehu of  Maharashtra.Every Dindi carries a palki of The great Saint Tukaram Maharaj and Dyaneswar Maharaj . There are more then 10,000 Palki and 5 to 6 lakhs of Warkaris reach to Pandharpur on the 7th Day of the Yatra and they spent 3 days in the city. More then 10 lakhs of devotees who reach from the day 1 of the Yatra welcome the Warkaris to the city with a mega event called as “ Ringan”. Warkaris stay at the local accommodation centers / lodges call as Mutt’s .Mutts has Big size rooms for male and female warkaris.
In Pandharpur, Vritti iMedia along with the association and support of local authorities like Corporation, Temple Authority, Police Dept. And MSRTC undertakes various marketing activities. Vritti Media has 7 years of expertise to organize many marketing campaigns, brand activations, on ground activities, product launching, planning and executing client specific engagement activity’s in Pandharpur Yatra.
Past 7 years we have worked for the following client for the Marketing campaigns.
1. Launching of Good Knight’s innovative cost-effective mosquito repellant – Fast Card.
2. Sales stall for  “Colgate max fresh toothpaste”
3. Branding and marketing for “ Wagh bakri tea”
4. Product Branding for JK cement , Nokia , HUL , Pidilite , ITC, P&G , Idea Cellular , Vodafone , Videocon , Samsung , State bank of India , central bank of India  and many more.
-To get associated with Vritti iMedia at the Pandharpur Waari or for any business enquiries;
-Contact: 9561068555 OR email : rajesh.radhakrishnan@vritti.co.in

Golden Opportunity to Reach 2 Million People of Rural Maharashtra!

Pandharpur in Solapur district, is also called the religious capital of Maharashtra and the temple is dedicated to Lord Vitthal, an incarnation of Lord Krishna.On this year,  Pandharpur yatra is held on Aashadi Ekadashi i.e. 27th July. One of the most famous pilgrimages in Maharashtra, Pandharpur Ashadhi Ekadashi Wari has been taking place for more than 700 years.This is a religious padyatra is comprised of over 1 million pilgrims traveling for 21 days to Vithoba temple by foot.
Vritti iMedia plays an important part in distributing booklet description, Placing of Boards – LED LCD Screens, Demonstrations coupled with various social activites initiated by these local authorities like providing information to crowd,  Water Distribution, Crowd Control, Giving Directions to crowd etc are  undertaken by Vritti. Vritti Media offers various creative and interactive brand activities to increase overall presence and visibility of brands, and products across all sections in Rural Market mainly in FCMG, AUTO, STEEL, AGRICULTURE.

On Asha Ekadashi in Pandharpur, with such a large rural audience, Vritti i Media takes the opportunity to market various products effectively. This is done with the help of numerous properties.
There are 13 locations where the Warkaris take rest before they reach to “ Pandharpur” and they are the important strategic locations / Touch points.
These are the most important locations for communicate , engagement, Sampling  and  demonstrate.
While they walk bare foot  to Pandharpur they always face problems related to Drinking water , Sanitation , medical facility, Mobile charging unit , Temporary tents and raincoat , umbrella. Various properties which are used according to the situations in their schedule are:
River side -:
When they reach Pandharpur warkaris  gather at the river side for the holy dip and from there as they move for Darshan.
Mutt’s /Accommodation centers / Ashrams -:
Mutt is a accommodation center, spread in a huge area, having almost more then 100 rooms and apprx. 10 ,000 pilgrims  take rest during the event. Some mutt’s accommodates  almost  30,000 to 40,000 pilgrims and there are 20 such mutts in Pandharpur city which accommodates lacs of devotees during the Yatra.
Bus depots-:
During the Yatra the maharshtra govt. setup 2 new Bus depot and 2000 additional buses for the travelling of the pilgrims and the bus depots gets huge amount of crowd.
Temple Queue -:
Pilgrims wait in a queue fro 15 to 20 hours for the Darshan and this queue starts outside the city ( almost 10 km’s from the temple) and moves though a 5 “storey” building and ends in the temple. So the queue and the 5 “storey” building provides an unique options of branding , communication , engagement.
City Branding -:
We do innovative branding with Hoardings , Information boards ,Direction Boards , Arch gates , LCD , across the city which facilitates / helps the brands to reach to the target audience and communicates message.
Live Darshan -:
Since last year we have started telecasting the LIVE Darshan from the temple and we put LED ( 10 X 10 size ) across various strategic locations and mutts for the pilgrims also we broadcast TVC , Shape , and various branding options during the telecast  of the Darshan.

Information Booklet  -:
This is our oldest and premium property which we keeps on doing for the past 7 years. This booklet contains Important information about the city , City Guide , Train and Bus timings , lord prayers , aarati , and we also do advertising in between the booklet. Every year we print 5 lakh quantity of such booklet  and distribute on the important days of the function which has a self life of  4 to 6 months and we reach every 3 person of the city thought the booklet.
At Vritti Creative Solutions -We will provide you some creative solutions exclusively for Pandharpur event based on your  product brief.
The reach of the crowd is vast, and with a pleasant and convinent experience at the waari, people are guranteed to remember the experience and the brands attatched to it. Check the testimonials here : http://www.youtube.com/watch?v=1SUistNeHXc
To get associated with Vritti iMedia at the Pandharpur Waari or for any business enquiries;
Contact: 9561068555 OR email : rajesh.radhakrishnan@vritti.co.in

Vritti Solutions Limited presented 3 awards by Asian Customer Engagement Forum & Awards.

Vritti iMedia is an ace company in rural marketing and rural advertising. Their innovative ideas like  bus stand announcement advertising and other audio commercial advertising has led Vritti Solutions Limited to win prestigious accolates for thier work.The Asian Customer Engagement Forum & Awards has felicitated Vritti Solutions Limited with  3 prestigious awards for their contibution.

Vritti Solutions Limited was announced 3 awards by the Asian Customer Engagement Forum & Awards. The theme being Profitable Customer Engagement: Concept, Metrics and Strategies. Vritti Solutions Limited was awarded Gold Winner for Fattack Se Furr for the Goodknight Fast Card campaign at Pandharpur. They won the 1st Runner Up in Effectiveness of  Events and Promotions – Fattack Se Furr and 2nd Runner Up for Creativity of Out of Home Media – Aika Ho Maharaja for the Parle Marie campaign at ST Bus Stations.

The venue for the awards ceremony was Taj Lands End, Ballroom (Bandra West, Mumbai) n 25th April. The award ceremony saw prominent personalities from Marketing and Advertising business like KV Sridhar (Saipent Nitro, India), Ashutosh Tiwari (Cosmos Strategy Consultants), Vivek Bhargava (iProspectCommnicate 2) and other such personalities.

This recognition has made Vritti Solutions Limited to work at a faster pace towards rural marketing.

Vritti’s Success story on the Vicco Campaign!

Ayurvedic science has been gaining a lot of significance and popularity all across the globe due to its great therapeutic value. Ayurvedic medicines have the best quality of being free from any side effects. These kind of medicines can be used for people of all age groups and can be totally harmless. But its effect is magical. It is considered as the perfect science of life and is the most remarkable knowledge of human health and longevity mechanism. This herbal science is a wonder to mankind if used in a very wise and prudent manner. Since the time Ayurveda was introduced to mankind, its impact on the coming generations got reduced due to growth of medical science and its instant solutions to major diseases but with side effects!

It was very well retained by the Vicco Group of Companies who are the manufacturers of Indian Ayurvedic Herbal Medicinal Products since the year 1952. Their exclusive range of ayurvedic products is promoted by Vritti iMedia who have been associated with Vicco for its promotional campaigns for past many years. This well known ayurvedic brand was promoted by Vritti on Bus Stands with their Audiowala Bus Stand Campaign in rural areas of states of Punjab, Karnataka, Maharashtra in their respective regional languages, buses being their major mode of transport. It has now been introduced in Goa as well. Goa is best known for its tourism, as well as its local markets, Vicco as a product made wonders after being introduced in the region of Goa. The ayurvedic cream – Vicco Turmeric is best to introduce for skin care in areas like Goa, known for its beaches! There are various reasons why Goa is the best market to introduce Vicco products apart from other states. It was played in more than 200 locations for duration of one year. The results have been enormous.

For rural areas, awareness of such brands is mandatory as these brands best suit their requirements. Vicco is now in the minds of almost 90% population all thanks to promoters like Vritti iMedia for their extensive hard work and effort for the betterment of Indian population. Vritti iMedia has a team of experts working on each campaign and they have taken the idea of Rural marketing to a whole new level.

Vritti iMedia’s extensive role in rural promotion!

In India, rural areas of various states speak various languages and it becomes difficult for the brands to communicate to the people of these areas. Advertisers use various ways in which they can communicate differently to different set of target audiences. Different states have different climatic conditions and different tastes and preferences. For every advertiser, to promote one product in all states of India is a brain storming process and requires a lot of innovative inputs along with perfect implementation. The mentality of people in rural areas also differs from people in cities. An advertiser needs to keep that in mind and should not use any strategy that can harm the sentiments of the rural population.

Now a days rural population is easily adapting to change and is developing day by day in all fields. They have become open to new products and services and are readily accepting what is new in the market. With growing technological development, their mindsets have been developing and this has become helpful due to right promotion of right type of products in the right way to the right target audience. Rural population has been in the state of advancement due to awareness of products and services created by promoters like Vritti iMedia who aim at promoting a range of products through their exclusive branding and marketing strategies like the Audiowala Bus Stands campaign that is run in almost all bus stands of the states – Maharashtra, Punjab, Goa, Rajasthan and Karnataka. This campaign has been a successful one for the past few years and has brought extensive growth to the rural markets. Brands from all the sectors have associated with Vritti iMedia from fields ranging from banking to food & beverages and many more.

Dupont from the agriculture field; Banks like SBI,Union bank and Central Bank; Parle, Vicco, Godrej, Lux of FMCG category; Honda, Bajaj, Maruti from the automobiles sector; LIC from insurance sector have collaborated for rural promotion through Audiowala bus stands by Vritti.Idea and Airtel from Telecom industry; Tata Steel; Pedilite have also been suing these advertising facilities. Various retailers, corporate and government bodies have associated with Vritti for announcing their services. The list is endless but what is more important is the result. These campaigns have been very impactful to these brands for promoting their products and services in the rural markets. All the hard work and efforts of experts from team Vritti have helped in the success of all these campaigns.

Rajasthan’s Rural Promotion!

Rural Marketing has become a vital activity in most parts of India as many areas have still not been reached by mass media like television, newspapers, radio, internet etc. Many areas are still considered to be in Media Dark due to lack of availability of technology and other such facilities. Many regions of the country have still been overly populated by illiterate. The population needs to be made aware about the new products and services in the market. This can happen through the growth of media in these regions. Media that cannot reach the rural India, leaves the population unaware of the facilities that they can avail and make their day to day life easier. Various marketing and promotional strategies need to be implemented for reaching the rural masses. It is the need of the hour to create awareness in these rural regions.

Vritti iMedia and many such organizations have helped in promoting rural marketing by using strategies like ‘Audiowala’ Bus stands in various rural Regions. In the past few years, Vritti iMedia has expanded its horizons in regions of Maharashtra, Goa, Karnataka, Punjab and they have now started focusing on the rural areas of Rajasthan, considering the fact that most of the areas of Rajasthan are in the media dark and Bus is a major mode of transport in the desserts of Rajasthan.  A Reach of 28 Million people in Rajasthan, 9 lakhs per day in almost all bus stands in Rajasthan. The network is getting expanded day by day and this campaign is shaping up well in this state. Vritti iMedia has given its efforts in making the rural areas aware of many brands, its products and services.