Audiowala bus stand: the latest means of promotion

As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential.

However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable for their needs. Experts say that designing the right campaign is secret to success. Only those rural marketing companies can succeed who can conceptualize the best-fit marketing ideas.

Vritti Imedia is a reputed name in the field of product marketing and branding. It has created a history by conceptualizing Bus Stand Announcement Advertising to promote brands and services. The idea has been appreciated not only by customers and clients but also by critics and industry experts.

A simple yet highly effective concept: Audio Wala Bus Stand

Using bus stand for product promotion is an out-of-the-box idea indeed. None of the btl activation agencies in Mumbai has ever tried it earlier. Vritti Imedia did in-depth research to check the effectiveness and utility before coming out with a detailed plan.

The bus is the second most popular mode of conveyance. Hence, bus stands are amongst the happening places in towns and villages. The central announcement system communicates about the arrival of the buses. Since people pay utmost attention to the announcement, it is a brilliant idea to use it for brand and product promotion.

The project implementation team studied bus services in several states of the country. Only those states preferred where the availability and usage are maximum. Punjab, Maharashtra, Rajasthan, Goa, and Karnataka were selected in the first phase. They are known for high quality of roads and bus services.

Vernacular product campaigns are developed to attract the maximum audience. The team chose products and brands that are closely integrated into the rural lifestyle.

Due to such a careful implementation, the idea got a great success. Experts call it the new means of product promotion and branding in the rural market. It is a cost-effective and highly penetrating idea.

It is the best advertising idea

Vritti Imedia is amongst the top Audio Visual Advertising Agencies in Mumbai. It is a company that keeps innovation and creativity at the top priority. The team goes through a systematic process of research and analysis before coming out with an idea.

The concept of Audio Wala Bus Stand got immense accolade and praise from critics and experts.

Outdoor advertising in Indian village

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts.

All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isn’t an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns.

Ways of attracting rural customers by outdoor advertising

As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less.

Street shows

Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities.

Wall painting

You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owner’s point of view. From advertizing company’s perspective, it doesn’t require to spend separately for rent. Thus, it is a win-win situation.

Unconventional marketing tactics such as Audio Wala Bus Stand

With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building.

It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

Audiowala bus stand is catching as an advertising strategies

Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been an enormous development in the infrastructural facilities in the past few decades. Roads have improved, and bus stands are now equipped with new technology.

No wonder, innovative and fertile minds of marketing managers grabbed the opportunity of utilizing bus stands for marketing and promotion. Products and services advertized in the bus stand grab the attention of thousands of people in a day. Isn’t it a wise idea? Yes, indeed! Vritti Imedia is a pioneer company that realized the immense potential of it. The company came out with a revolutionary idea that changed the way rural marketing is done in India.

Simple and effective idea of Audio Wala Bus Stand deserves success

When marketing executive of Vritti Imedia got the idea of promoting products using bus stands, they were not looking at the conventional methods of hoardings or backlit billboards. They wanted to have something unique that nobody ever thought about. Then the idea of using the Audio announcement network of bus stands for promotional activities clicked in their minds. Nobody had used this channel earlier. Hence, there was first mover’s benefit.

The most crucial part was to choose the states. To make the product campaigning in the bus stands successful, it is essential that the bus services are perfect. Hence, they picked Maharashtra, Punjab, Karnataka, Rajasthan and Goa. These states are well-known for great roads and efficient bus services. Since the services are lucidly superior to others, the footfall is also high.

It is catching as a lucrative advertising strategy

As entrepreneurs come to know about the grand success of the idea, they want to utilize it for market promotion. Audio Wala bus Stand is a concept backed by thorough research. When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They targeted services and products that have a direct connect to the rural people. SBI, Good Knight Mosquito Repellent, Parle products and automobile were amongst the first choice.

When Vritti Imedia designs campaign for a brand, it is assured that it reaches as many people as possible. No wonder, it gains unmatched popularity.

Fattack se Furr, GoodKnight Fast Card offers instant relief to the Warkaris

Good Knight Fast Card carries good reputation due to its incredible speed of repelling troublesome mosquitoes, responsible for Malaria and Dengue. Where other mosquito repellent products take some time, Good Knight Fast Card is pretty fast. The catchy and engaging punch line Fattack Se Furr (vanishes instantly) underlines the speed of the result.

GoodKnight Fast Card uses the opportunity for creating a mass brand awareness program by offering an immediate resolution of the problems faced by pilgrims during the Pandharpur Wari. The objective is to resolve the issues with an incredible speed so that it justifies the tag line of the product, i.e. Fattack Se Furr.

the majority of people, come from the rural areas where mosquito outbreak is a major issue during the monsoon season. Therefore, it makes more sense to create the brand awareness in the PandharpurWari.

What is the entire brand awareness program?

Since the pilgrimage continues for 21 odd days, the brand awareness program gets sufficient visibility. A specialized First Aid van is designed for maximum visibility during the event. The van is equipped with instant relief and treatment of most commonly occurred ailments during the pilgrimage. The van runs along with the Wari proceedings, and sufficient noise is created to make it as popular as possible.

Since the van offers quick relief to people, people don’t look at it from the brand promotion perspective only. Pilgrims establish an emotional connection between the people who attend their problems.

Why is GoodKnight Fast Card appropriate product?

Since Fast Card is established in the market as one of the fastest mosquito repellents, pilgrims can relate it very well because the First aid treatment offered to them provides immediate relief. The van also educates people about the dangers of mosquito bites and the easy methods of getting rid of mosquito  outbreak.

Pandhapur Wari is an event that is equally popular across the geographical and social boundaries in Maharashtra. It is the event of everyone and not restricted to a particular class, caste or cluster of the society. It is one of its kind programs organized during one of the mega events in the state. Using the pilgrimage to establish a brand is a smart move indeed.

Navratna Oil brand campaign wins the hearts of millions devotees at Ujjain Kumbh Mela

Religion bonds millions of people in India. The Sinhasth Kumbh Mela of Ujjain proved it once again. It was one of the biggest religious occasions of one month where millions of devotees gathered to take a holy dip in the sacred waters of River Shipra.

Navratna Oil used the opportunity to run a brand engagement camp for the flagship product. The company organized a press conference to inform about the success of the program.

We took the strategic benefit of Panchkroshi Yatra during the event for building the brand identity of Navratna Oil. Since it is a foot journey in 7 days temperatures in the month of May, we followed the devotees with vans that sprinkled cold water intermittently to give them relief. We also offered chilled water during the journey. Both the activities brought a great relief from the excessive heat; people could easily associate it with the catch line of Navratna Oil, Thanda Thanda Cool Cool.

In an occasion where more than 80 Million people visit, local authorities are under tremendous pressure. Apart from maintaining law and order, they have a challenge of managing missing people. We shared the burden by setting up Help Desk and Khoya-Paya (Lost&Found) centers in coordination with Madhya Pradesh Police. The centers were connected via Whatsapp round the clock. More than 300,000 people were given ID cards with their details displayed on it. In case of anybody missing, the details were displayed on the LED Screens informs the PRO of Navratna Oil.

Due to the overwhelming response for Massage Parlors in the similar events earlier, we did it again with many improvements. I am delighted to announce that it was a super-duper hit this time also. The massage parlors offered free massage to more than 100,000 devotees during the entire event of 30 days which is a record. We had collaboration with hotels, dharmshalas, religious pandals and akhaadas where we offered free of charge massage to the devotees to relieve the stress and fatigue.

Other than these activities, a great brand visibility achieved by setting up female changing rooms on the Ghat. Also, we offered umbrellas across the ghats during the day time to safeguard the devotees from scorching heat of 42 degrees Celsius.

Simhasth Mela at Ujjain was a well-organized and disciplined event. Navratna Oil used it pretty well for achieving the brand building of their product. Apart from brand promotion, it achieved inner satisfaction by helping people.

Rural Growth is Key to Indias Success

When they say India lives in the villages, they are not wrong. A country where more than 80 percent of the population lives in small and middle-sized towns (a chunk of the population contributing eight to ten per cent of the total economic growth); how can one ignore it? Economists say that the key to growth lies in the rural sector, keeping in view the saturation in the urban areas.

It is the time to turn back to villages

A big chunk of the Indian population which lives in the rural areas was neglected for more than two decades after the economic policies took a U-turn from the traditional socialist ideology to so-called capitalist market. Everything from marketing strategy to product development and advertizing to promotions was focused on the neo-rich and upper-middle segment of the urban population. It drifted the lifestyle and habits of Indians and world-famous pizza and burger outlets marked their presence in the Indian market, promisingly and successfully.

After a whooping success for more than two decades, the urban market faces a big challenge in maintaining the same growth rate. Hence, the time has come to look back a big chunk of the Indian population that shows tremendous growth potential and promising future.

Though it is a challenging task, not impossible

Everyone agrees that the key to growth lies in the rural market, but it is equally true that the path is full of steeps and turns, just like approach roads in the villages. In a market where round-the-clock power cut is still a reality, how can one think about marketing lifestyle products that expect uninterrupted power supply?

However, the rural India is changing and with a pretty fast pace. As the government is keen to take the necessary facilities to the remotest village, good quality approach roads are being made to every village. With more emphasis on unconventional energy sources, e.g. solar energy or wind energy; villages are being made self-sufficient for power generation.

It is quite clear that as these efforts would start yielding results, there will be a phenomenal change n the life of the rural people. With a significant growth of the middle class in these areas, the demand for lifestyle products will surge like anything.

Companies that read the pulse of it correctly get prepared for the new challenge. Early movers would have the obvious advantage. They will not only seize the biggest chunk but maintain excellent growth as well.

Rural BPO becomes crux of digital India

Change of the government brings change at several fronts. With a new ideology and commitment towards strong and self-dependent India, several programs are being launched by the existing government. Digital India is amongst the top most programs which have been launched with a determination of changing the face of India. Indeed, the digital revolution is the call of the day. Connectivity and better access to the digital world would open new and exciting avenues for everyone.

In last two decades, there has been a phenomenal increase in the digital connectivity. However, a lot of work has to be done in the rural areas to convert them into revenue generating units.

Rural BPO, the groundbreaking concept

As announced by the government at the beginning of the year, a sound groundwork has been done to convert the idea into reality. Reports say that only in Maharashtra, there will be 35 rural BPO established with 3500 seats put together. The concept is not limited to one state, but the whole country will have such BPOs established in phases. The policy is meant to promote the IT facilities to the rural areas that have been neglected so far. The benefits of IT revolution have been concentrated in a few major hubs only. Since the objective is to create skills apart from generating employment, companies that would come forward to run the Rural BPO would be offered support and incentives.

The policy is being formulated for setting up BPOs in small and middle-level towns in the country. A proper handholding and support will be provided to build the infrastructure. The government will offer the subsidy of 1 Lakh INR per seat or half of the total expenditure incurred on the infrastructure, whichever is lower. Approximately 500 CR scheme outlays have been decided to roll out by the end of the financial year 2016-17. BPO destinations have been identified, and the target is to set up everything in next two years. Undoubtedly it is a gigantic target. However, the government shows tremendous enthusiasm and determination of completing it before the deadline.

It strengthens the Digital India movement

Information Technology has shown a spectacular success earlier, but it couldnt defend the criticism about the development being centered on the big cities; widening the gap between the rural and urban India. When the benefits get percolated to the last person in the society, nothing can stop India from shining.

Marketers are trying to make Mela Marketing work in Rural India

It is said that if one wants to feel the soul of India, then one has to visit the rural India. Yes, the true colors of fun, celebration and hospitality are there in the villages and towns of interiors. Undoubtedly, the country has made immense progress in last three decades, and it is one of the strongest economies in the world; still the real flair can be sensed in the villages. Marketing experts say that the Indian rural market has an immense potential. No wonder, marketing gurus design strategies specifically targeted towards the rural market.

Mela is an integral part of the rural culture. It is not just an occasion for people to assemble and enjoy, but also an event of cultural amalgamation and exchange. From centuries, Melas are considered an important element of social interaction. Right from the small melas organized in every village where the center of the attraction is some religious place, big events like Kumbh Melas; everything plays a critical role in making people together.

Why does Mela Marketing work in the country?

As per marketing experts like Vritti Media, three pivotal elements make Melas the right place for marketing products and services:

• A big gathering: Whether it is a local mela event or Kumbh Melas, a big crowd is guaranteed. No wonder, it is a great opportunity for marketing geeks to showcase products or services. Researches and studies confirm that marketing campaigns launched during big mela events have become overwhelmingly successful in the past.
• People come with the mindset of purchase: Except the huge religious events like Kumbh Melas that are religious events, all small melas are social and commercial events. They are organized after harvesting usually. Hence, farmers and villagers have sufficient money to spend.
• It is cost-effective marketing strategy: Though a company has to market products and services at multiple places, still Mela Marketing is relatively inexpensive than others. Infrastructure and advertizing costs in the melas are quite low and companies find it financially viable.

A small mela in the adjacent ground of a tiny village is one of the most charming events for the local residents. They wait eagerly for the whole year and want to get the best fun there. For marketing companies like Vrittii Media, it is a gala time to reap as much business as possible. It is the reason; mela marketing is one of the best strategies today.

How Vritti helps brands to connect with rural India

When more than 1.2 Billion people `live in the rural India, and they contribute greatly to the country by agriculture, companies find the market quite lucrative. Experts say that there is a noteworthy difference in the rural and the urban India. The lifestyle, living standards, and choices vary up to a big extent. Therefore, no company can survive by designing and implementing a unified marketing strategy for the two different worlds. Since marketing executives can’t afford to ignore the mammoth 70 percent of the total population, they need focused and well-researched marketing efforts to connect with the rural India.

Companies like Vritti accept the challenge

Not every marketing company is like Vritti Media that takes the challenge to spearhead the process of marketing products and services to this untapped market. It needs a lot of courage and risk-taking ability.

While urban marketing is like plucking the low hanging fruits, no company wants to take the pains of reaching the bottom of the pyramid. Addressing the urban market is easy and fast. The marketing managers have the knack of attracting their audience in the best way.

Team Vritti Media realized that more than the urban market, a lot of potential lies in the rural areas. However, it is required that the marketing team understands the USP (Unique Selling Propositions) for the rural market. Once tapped well, the market offers nearly limitless opportunities. There is no need to mention that the tantrums are totally different.

How did Vritti make a difference?

It is quite clear that the conventional methods of media advertising, Television and the online marketing won’t be effective. Vritti Media uses a groundbreaking concept of using the Radio. The company also used a unique concept that nobody didn’t imagine. Vritti uses the bus stands to market products and services because these are the places where the majority of rural people visit every day. Since the marketing campaigns are in the vernacular, they reach straight to the heart of listeners.

With an innovative and imaginative campaign style, Vritti successfully manages the captive attention of their audience. Reports confirm high recall and effectiveness of the campaigns.

The efforts made by Vritti have been recognized by marketing gurus, and the success becomes an inspiration for many others. It shows that a team with highly constructive and fertile minds can make an overwhelming success to their clients.

Insight of Banking Service in Rural India

The government is keen to carry the benefits of several welfare programs for the rural people. From ages, the government agencies have been doing the task, and there are complaints of huge corruption and scams. Statistics revealed that out of each rupee dedicated to the rural people, hardly 10 percent used to reach to the real beneficiaries. Since no effective network of banks was there, the government didn’t have any other choice. However, the situation has changed dramatically in last two decades, and now the benefits of the schemes get credited to the bank account using the network of banking services in rural India.

The corruption and leakage of money stopped due to the new mechanism, and people are saved from moneylenders, bribes, and bureaucracy. The programs intended to change the lives of the rural people are succeeding in doing so.

There are still many challenges to overcome

Undoubtedly, there is a drastic change in the scenario but looking at the vastness and magnitude of our country there are still a lot of things to do.

• The biggest challenge is to win the confidence of rural people. They have a misconception that there is a pocketful of money required to open the bank account. Also, sometimes villagers think that the money in their bank account will be taken by the government without informing them. Of course, these rumors or incorrect assumptions won’t do any good. Awareness and counseling are the only ways of convincing people.
• Some private banks (or even co-operative banks as well) insist opening accounts with a handsome money, which is a big issue for the majority of rural people. The government should keep a close eye on it and put controls on the same.
• Since the transaction costs carrying to the rural areas are higher than the urban areas, private banks avoid taking the responsibility. It is important that the government looks into the fact and reimburse a part of the transaction charges to make it economically viable.
• Customer education is another big issue. Since the literacy rate and awareness are low in the interior parts of the country, the customers need to be educated about the basics of bank transactions. People scare by the sight of bank officials. They think that the government officials will charge money for it. Convincing them about the government plans is a big issue.

With the course of time, the situation will improve. The rural banking sector will flourish and add a great value to the country’s economy.