Audiowala bus-stand :An innovative plan by Vritti-i media

Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to say that the companies who understand the power of it earlier will get the benefit. Vritti I Media is one of the leading rural marketing agencies in india that identified he immense potential of the rural market well.

Audiowala Bus Stand, a thought that is just unequal

Bus service is the second largest public conveyance system in India, and bus stands are the places with the largest footfall after railway stations. Surprisingly, marketing gurus overlooked the potential of bus stands to market products and services. Vritti I Media is the pioneer in the niche who converted them into ‘Audiowala Bus Stands’.

The idea of using bus stand for product campaign was not a fluke, but a well-researched thought. Since the maximum percentage of bus travelers belong to the rural areas, Vritti targeted products that are close to the heart of rural population making it the best rural marketing companies in india.

They picked states where bus services are not only popular but quite efficient as well. The quality of buses and roads in Maharashtra, Karnataka, Goa, Rajasthan and Punjab are lucidly better than other states; they were the obvious pick for the campaigns.

Vritti ensures that every campaign reaches to the target customers

Audiowala Bus Stand is a concept that makes intelligent use of bus stands to promote a wide range of products and services. The campaigns are not confined to consumer products such as Parle products or Cadbury only, but they promote banks and automobiles as well.

Use of audio-visual medium, announcements, and video scrolling creates a long-lasting impression in the minds of consumers.

Since both unique and repeat footfalls are enormous, product campaigns have a widespread reach. It makes them cost-effective.

Experimentation is the key to success

A marketing company has to explore new and creative ways of promoting products. A progressive company always goes beyond the set boundaries and explores something unique. Vritti has shown an unparalleled sense of out-of-the-box thinking by using Bus terminal Advertising in India. The idea achieves a grand acclaim. It has proved that simple but effective ideas can bring a huge success if applied well.

Bus stand audio announcements helping rural people to gain information while traveling

Do you know about the second largest mode of conveyance in India? Yes, you guessed right, it is the bus network. Though not centralized and structured as the Indian Railways (which is the First Position Holder), it carries millions of people from one place to another. The fleet of state government owned and private buses run within the boundaries of a state and inter-state routes serving the largest chunk of the population in our country.

No wonder, Bus terminal Advertising in India looks a lucrative and promising area to marketing geeks like Vritti Imedia. They see it as an opportunity of providing information to the rural consumers as well as use it for branding and product promotion.

It is a unique initiative

Just to remind you, Vritti Imeada is the pioneer in using bus stands as the opportunity of spreading awareness of social values, sharing valuable information such as weather forecast or traffic congestion in the big towns (where rural people travel for several reasons), or to make them aware of different welfare schemes run by the government.

Vritti Imedia is amongst the top Audio Visual Advertising Agencies in Mumbai. It is the first company in India that thought about the possibility of product promotion and information sharing through rural bus stands where the footfall is enormous.

The idea clicked pretty well. Vritti got acclaim from clients, rural consumers, and marketing forums. It was nominated and won several awards in several events.

Why do people find it so effective?

Bus Stand Announcement Advertising has been incredibly effective because of two reasons:

• People pay attention to it because the announcements tell about the bus availability, arrival, and departure. When other useful information is shared with the bus announcement, it is heard attentively. Hence, branding and product promotion become greatly effective.
• The time people spend at a bus stand is a leisure time when they are free from the worries of day-to-day affairs. It is the reason; they hear the announcements and other useful information with concentration. It is needless to say that the impact is high.

Marketing experts at Vritti Imedia put a great time in research and analysis before coming out with such a path-breaking idea. It is the result of immense efforts. Modern analytic tools and research methodologies were used to determine the success and effectiveness of Bus stand audio announcement.

Post-implementation study shows that it is one of the most effective and successful marketing strategies so far

Audiowala bus stand: the latest means of promotion

As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential.

However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable for their needs. Experts say that designing the right campaign is secret to success. Only those rural marketing companies can succeed who can conceptualize the best-fit marketing ideas.

Vritti Imedia is a reputed name in the field of product marketing and branding. It has created a history by conceptualizing Bus Stand Announcement Advertising to promote brands and services. The idea has been appreciated not only by customers and clients but also by critics and industry experts.

A simple yet highly effective concept: Audio Wala Bus Stand

Using bus stand for product promotion is an out-of-the-box idea indeed. None of the btl activation agencies in Mumbai has ever tried it earlier. Vritti Imedia did in-depth research to check the effectiveness and utility before coming out with a detailed plan.

The bus is the second most popular mode of conveyance. Hence, bus stands are amongst the happening places in towns and villages. The central announcement system communicates about the arrival of the buses. Since people pay utmost attention to the announcement, it is a brilliant idea to use it for brand and product promotion.

The project implementation team studied bus services in several states of the country. Only those states preferred where the availability and usage are maximum. Punjab, Maharashtra, Rajasthan, Goa, and Karnataka were selected in the first phase. They are known for high quality of roads and bus services.

Vernacular product campaigns are developed to attract the maximum audience. The team chose products and brands that are closely integrated into the rural lifestyle.

Due to such a careful implementation, the idea got a great success. Experts call it the new means of product promotion and branding in the rural market. It is a cost-effective and highly penetrating idea.

It is the best advertising idea

Vritti Imedia is amongst the top Audio Visual Advertising Agencies in Mumbai. It is a company that keeps innovation and creativity at the top priority. The team goes through a systematic process of research and analysis before coming out with an idea.

The concept of Audio Wala Bus Stand got immense accolade and praise from critics and experts.

Creative Idea for Rural promotion in India

You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. As the expenditure drops in the long run, there is a significant boost to the business.

Amongst the 1.3 billion people spread across 29 states and 7 union territories, more than 70 Million people live in villages and small towns. It is a considerable population. However, sadly, all marketing and promotional drives till recent times were targeted to the remaining 30% people living in mid-size towns, big cities and metros. The reason was quite simple; the maximum business share was contributed by the urban population. Several reasons such as lack of awareness, illiteracy, and less purchasing power always kept this sizeable population out of the mainstream.

Why is rural marketing so challenging?

India, a country with incredible cultural, economical, and linguistic diversity throws a big challenge in front of marketing managers and advertisers. In a country where people speak more than 100 languages and over 1600 dialects, it is impossible to design rural promotion strategy that fits for all. However, marketing managers are ready to take the challenge as it is still simpler to conceptualize creative ideas for rural promotion than struggling in the fiercely competitive market of big cities and metros. They work hard on the rural market which contributes more than 60 percent of the GDP. Btl activation agencies in Mumbai makes use of creative ideas that attract the majority of the rural population.

People who did great experiments in the rural market got big success

There are agencies such as Vritti Imedia that worked in the rural marketing niche with a focused approach and open, creative minds. They conceptualized and implemented unique and ‘never-thought-earlier’ kinds of ideas that changed the way people were looking at the rural market. Vritti Imedia proved that innovative and creative ideas always get noticed and appreciated by the audience.

Use of bus stands for promoting brands and products was one of the unique ideas that got clicked in the rural markets. Similarly, Vritti explored the possibilities of brand building in big religious events. All these initiatives have been quite successful and effective. It proves that innovation always brings a phenomenal change in business.

Outdoor advertising in Indian village

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different ball game that forces marketing gurus to unlearn the conventional concepts.

All aspects of product marketing have to be revamped and refurbished when you focus villages. Outdoor marketing, one of the pivotal aspects of the marketing plan, isn’t an exception to it. In fact, it is quite challenging to design Outdoor advertising in Indian village as compared to cities and towns.

Ways of attracting rural customers by outdoor advertising

As mentioned earlier, rural marketing is a specialized niche; marketing experts are required to brainstorm to find out innovative and creative ideas. Since it needs huge money to promote the brand in small villages, it is furthermore important to keep the costs under control. Here are a few effective ideas of attracting a large number of people by spending less.

Street shows

Have you ever seen street shows in small towns and villages? Yes, they were quite popular in the old days even in big cities. However, they have remained confined to the villages nowadays. There have been examples of the creative and effective use of street shows for marketing activities.

Wall painting

You must have observed wall paintings in the rural areas promoting brands and products. It is quite popular because there are two benefits of it. Firstly, the wall gets painted without any cost which is a good thing from the owner’s point of view. From advertizing company’s perspective, it doesn’t require to spend separately for rent. Thus, it is a win-win situation.

Unconventional marketing tactics such as Audio Wala Bus Stand

With the effective and impactful use of creativity and innovation, smart marketing companies have been able to drag the attention of rural people. Vritti Imedia is a company that made history by using bus stands for product promotion and brand building.

It used the audio announcement system of bus stands in some selected states where bus service is excellent. Since the footfall is quite high in these states, the promotional activities were quite effective and useful. With intelligent product selection and appealing ideas, Vritti has been successful in making the best use of it so far.

Audiowala bus stand is catching as an advertising strategies

Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been an enormous development in the infrastructural facilities in the past few decades. Roads have improved, and bus stands are now equipped with new technology.

No wonder, innovative and fertile minds of marketing managers grabbed the opportunity of utilizing bus stands for marketing and promotion. Products and services advertized in the bus stand grab the attention of thousands of people in a day. Isn’t it a wise idea? Yes, indeed! Vritti Imedia is a pioneer company that realized the immense potential of it. The company came out with a revolutionary idea that changed the way rural marketing is done in India.

Simple and effective idea of Audio Wala Bus Stand deserves success

When marketing executive of Vritti Imedia got the idea of promoting products using bus stands, they were not looking at the conventional methods of hoardings or backlit billboards. They wanted to have something unique that nobody ever thought about. Then the idea of using the Audio announcement network of bus stands for promotional activities clicked in their minds. Nobody had used this channel earlier. Hence, there was first mover’s benefit.

The most crucial part was to choose the states. To make the product campaigning in the bus stands successful, it is essential that the bus services are perfect. Hence, they picked Maharashtra, Punjab, Karnataka, Rajasthan and Goa. These states are well-known for great roads and efficient bus services. Since the services are lucidly superior to others, the footfall is also high.

It is catching as a lucrative advertising strategy

As entrepreneurs come to know about the grand success of the idea, they want to utilize it for market promotion. Audio Wala bus Stand is a concept backed by thorough research. When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They targeted services and products that have a direct connect to the rural people. SBI, Good Knight Mosquito Repellent, Parle products and automobile were amongst the first choice.

When Vritti Imedia designs campaign for a brand, it is assured that it reaches as many people as possible. No wonder, it gains unmatched popularity.

Distribution strategies for rural market

Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model.

Research indicates that only those companies could perform brilliantly that developed multiple distribution centers catering a limited geography. Thus, they can reach the consumers quickly. There is a better control on product promotion and distribution.

A few essential things for effective distribution

• Focus on the local market is essential for a better grip on the situation. Since localized distribution hubs are supposed to cater a limited geography, they can work in a better way.

• All the stakeholders should be provided with adequate training. Yes, it is very much required because everyone has to be on the same page when you address the needs of rural consumers. Align your customers, vendors, and employees before you derive and implement effective marketing strategies.

• Tweak the product promotion and marketing tactics to the local needs. Since there is incredible diversity in cultures, traditions, and languages in rural India, the model has to be flexible and adaptive.

• Your company should make effective use of technology to reach the masses. Yes, there are ways to unleash the immense potential by thinking out-of-the-box ways of reaching people. Companies like Vritti iMedia have proved it. They made outstanding use of bus stands to promote products and services. Audiowala Bus Stand is a brilliant example of creative thinking and innovation.

• Service delivery is equally important. Marketing strategy shouldn’t be limited to promotion and distribution only. Rather, it should be equally efficient when it comes to delivering services.

• Always remember that an emotional touch works excellently in the rural areas. Once the trust is developed in the product, it is important that you live up to it.

Companies like Coca-Cola or Lays have proved it

We have seen in the past that companies such as Lays potato wafers or Coca-Cola have backed up their products by the sound distribution network. Also, they used sustainable technology to increase the footprints in the remotest areas. They thought differently and performed brilliantly by overcoming the challenges. It is possible to repeat the success story if a company has enough determination to conquer new heights of success in the rural market.

Who says rural marketing is an expensive affair and demands patience?

The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the rural segment in their annual marketing budgets.

It is critically important that business owners know the pulse of the market in their respective segment. Proceeding with rural marketing strategy without understanding the basic could be disastrous. A business can’t afford to waste money in the competitive and cost-centric marketplace. Therefore, it is important to hire right rural marketing agencies in india.

Rural marketing is the high potential market

We must understand that the rural market in India is still in the state of evolution. It will take some time to mature. In this context, marketing minds can’t (and they shouldn’t) design uniform strategies for both niches. The impact of marketing initiatives is pretty fast in the urban market because the audience is aware and informed. On the contrary, it takes some time for an idea to get clicked in the rural market. You need to emphasize the idea repeatedly.

Though seasoned rural marketing companies in india such Vritttii Media have proved that smart, cost-effective ideas can be a big hit.

You need systematic approach to succeed in the rural market

• Sometimes, rural consumers unable to understand the relevance and utility of a product or service with respect to their lifestyle. Once they realize it, they appreciate the product.

• Strategies that are productive and effective in the urban market may not be impactful in the rural areas. Door-to-door promotion and reaching to the audience personally; are two effective strategies. Therefore, it takes some time to get the adequate response of the audience. Running cheap rural marketing events in india is a good idea.

• Product distribution should be wisely planned. It is equally important to ensure the supply-chain along with product promotion strategy. Product and services that build effective and intricate supply-chain network reap big benefits.

Though it takes some time for a product or service to get clicked in the rural market, marketing managers shouldn’t lose the patience. They should put efforts with full dedication and persistence. It will pay in the long run. There are many success stories of businesses that did exceptionally well success after initial hiccups.

Indian Rural Market Issues, Opportunities, and Challenges

Indian rural market opens new dimensions of success for entrepreneurs. However, they have to be aware of the issues, opportunities, and challenge in the journey.

Issues

The Indian rural market has totally different dynamics. Marketing managers should keep the issues in mind while deriving marketing strategies:

• The rural market doesn’t show consistent demand throughout the year because the economy is largely dependent on agriculture. The harvesting season typically shows a surge in the market.

• Poor transportation is still an issue. There has been a great improvement in the recent years, though. Roads become unserviceable during the monsoon season, and connectivity becomes a big issue.

• Material distribution and supply chain is another challenge. Too many tiers in the distribution channels increase cost and time required to deliver the stuff.

• Lifestyle and mindset of the rural population are different. Hence, products and services that do not use relevant advertising in rural areas remain unnoticed.

• Buying decisions are usually slow in the rural market. Therefore, it takes the time to popularize a product. Personal experience is more relied than advertising.

Opportunities

• The huge marketplace is the biggest strength of the rural market. When there are more than a billion people waiting for the opportunity of using a product or service, it is critically important to derive marketing strategies and outdoor advertising ideas that attract rural consumers.

• Competition is less in the rural segment. Since there are not many players contesting for the largest market share, good profitability can be achieved.

• There is an immense scope of reaping the benefit of launching low-cost, out-of-the-box products that are relevant to the rural people. Such products get clicked instantly and become a great success. Many companies are focusing on specialized advertisement in rural areas.

Challenges

Marketing gurus have several challenges while deriving effective rural promotion strategies relevant to the rural marketplace. Though it is not impossible to overcome them, they need additional efforts and resources.

• Deriving a uniform marketing strategy is a big challenge. Since there is a big diversity in India, a homogeneous strategy doesn’t get clicked. Therefore, marketing experts have to do immense efforts to make a product success.

• Cost is an inhibiting factor, especially when the product doesn’t have a direct relevance to them. The rural people are reluctant to pay hefty prices for purely lifestyle products. They feel it a wasteful expenditure. Hence, there has to be relevance between product price and utility value.

10 notes keep in mind when doing rural marketing

“You need half an hour to cut the tree, but you need six hours to sharpen the axe”, the adage is relevant in every situation. rural marketing agency is also not an exception to it. When you derive an effective strategy for the market, it is critically important to look at some salient features.

1. Know what the audience is interested into? Preferences of rural consumers are different from urban ones. One size doesn’t fit all; rural marketing agencies in india need to work from the grass root level while designing the campaign.

2. Don’t proceed without valid data points. Gather in-depth knowledge about the market sentiments, consumer psyche, product distribution and pricing. Marketers must pay attention to the way things will be communicated to the consumers.

3. Spend some time in making an understanding of the particular market. If the product or services are being launched for the first time, then this point is further critical.

4. You must understand that it is a different ball game. The rules are different here. Don’t treat is just another market segment. The more you get into it, better will be the result.

5. Look at the rural marketing strategy as the whole. You should work simultaneously on market development strategy, campaign, distribution, or rural marketing events in india. The overall impact will be effective.

6. Look at the market from a long-term perspective. There is immense potential in the rural market, and the effectiveness of your strategy will decide how successful you will be in grabbing the attention of people.

7. If you are one of the best rural marketing companies in india, then don’t forget to include the client in every stage of planning and execution. The final say has to be of your client.

8. Prepare a checklist. It is critical for the success of the strategy. Checklist makes sure that you do not forget anything in the execution process.

9. Don’t get disheartened by the initial lukewarm response. May be you need a little bit tweaking here and there. Rural consumers take some time to appreciate a product or service, but they are highly responsive once they get an idea about it.

10. You needn’t be extravagant while deriving rural marketing strategy. It is possible to come out with flying colors by adapting a conservative approach.

These points help in taking your company new heights of success in the rural market. With a sound groundwork and well-planned execution; you can be the role model for others.

3M’s of Marketing Management from the perspective of the rural market

We have heard a lot about the 3M’s in the marketing management; Market, Message, and Medium. The terms are relevant in the rural marketing campaigns as well.

Market

Advertizing companies should look at the market, from the point of view of rural consumers while promoting products and services. The lower-middle and middle-class customers (with a handful of aspiring higher-middle class consumers) are predominantly the customers. It is important to conceptualize the campaign in such a way that it inspires and motivate the consumers and not hurt their feelings directly or indirectly. The campaign should not make them feel that the products are for the people of some other planet. If it happens, then the brand or product gets an outright rejection.

Rural marketing companies in india such as Vrittii Media understands the pulse of the market. They design campaigns that suit the market the most.

Message

By message, we mean the verbatim and presentation both. The message we want to convey should be totally in line with the audience (or market per se) when we decide the message for advertising in rural areas. Since the rural market is a mass market where cost is the top criteria for selection, there is no sense of using words such as “exclusive”, “lifestyle” or “elegant”. Words like “economical”, “money saving”, and “long lasting” offer a great pull.

Indian rural market has increased manifold in the past two decades. Today, there are people who can spend more than urban consumers. However, they still give precedence to saving money instead of being extravagant. Marketing gurus need to keep the peculiarities while framing the message. It brings a paradigm shift in the way rural promotion is handled in India.

Medium

Choosing the right medium is the key to success. Studies say that an inappropriate choice loses the whole purpose of the marketing campaign. If it can’t grab the maximum attention of the users, then it is not an effective medium at all. Only experienced and skill marketing managers can find out what is the best medium of promoting the product.

What are the habits of the consumers and how do they behave? What are their living styles and what attracts them? Yes, a campaign is a huge success when marketing managers look at the world from the point of view of their customers. Vrittii Media comes out with brilliant outdoor advertising ideas to make the best use of the medium.