Successful Campaigns of 2014

2014 has been a year full of achievements, not only for the nation but also for us at Vritti I Media. Vritti I media chalked out some amazing campaigns that helped the brands to flourish in the rural India. We would like to share our success story with you and therefore we bring to you 2014’s most successful campaigns set out by Vritti I Media.

Honda two wheelers – Honda is the world’s largest manufacturer of Two Wheelers and were looking for the opportunity in the Rurban areas. The objective of the ‘Audiowala Bus Station’ campaign was to create awareness and drive sales for its launched bikes Honda Dream Neo & Honda Dream Yuga to the small towns and Rural Market of Karnataka. They wanted to target middle income employed people, farmers and Businessmen from various small towns and villages of Karnataka. During Diwali the 2 bikes Honda Dream Neo & Honda Dream Yug were displayed at Bus stations of Karnataka , wherein the Test  ride was also provided. Audio teaser/schemes were being played in between the announcements at 31 ST Bus stations through its Computerised PA system-Motivating people to come to stall inside Bus stations . Along with Teasers there was also Product/Brand communication talking about the features and benefits of products through the computerized PA system at 64 Locations for 2 months. This promotion was done at 64 important Bus stations across Karnataka and reach of the campaign was approximately 10000 people per day. The Activity was smooth & grand success. Overall reach of 50 Million through the audio campaign and estimated 2 lakh visitors coming from District and Taluka places and villages  and the campaign helped Honda get 83,996 Enquiries, and 487 on the spot booking.

Parle Marie – Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. The objective of ‘Audiowala Bus station’ was to create awareness & popularize about Brand “Parle Marie” amongst masses in small towns and rural market where their main brand Parle Glucose is already popular. Facing the strong competition from Britannia and ITC it was never too easy to establish the name overnight. But Vritti iMedia took the challenge and selected the audiowala bus stands to kick start the promotions. Their main aim was to tap the travelers who stop by the canteen to have tea. By having the tie ups with the canteen and tea stalls they successfully started their Parle Marie pe chai free offer. The promotion of the offer through catchy jingles in the local languages created a lot of buzz among the people. Increase in sales from 60 packets per day to 600 packets itself speaks a lot. Parle Marie sold 40000 thousands packets in just 7 day in 30 district location through the ST bus stands of Maharashtra.

Good Knight Fast Card – Godrej Consumer Products Limited is the largest home-grown home and personal care Company in India. Our marketing campaign that is ‘Audiowala Bus Station’ was for Good Knight smart card. The main objective was to thoroughly educate rural consumers of Maharashtra about Good Knight’s innovative cost-effective mosquito repellant – Fast Card. During the “Pandharpur Ashadi Ekadashi”, which is the biggest Yatra Vritti I Media carried out this campaign. From over 30 Bus stations across Mahrashtra State, Devotees travelling to Pandharpur were guided about the bus schedules and were wlecomed through Public Announcement Systems accompanied with the informative Fast Card jingles at Bus Stands across Maharashtra. This Audio campaign was released 20 days before the main Ashadi ekadashi to build some initial momentum and create some inquisitiveness about the Fast card. Temporary hoarding and boards with information like important locations and their directions, along with the Good Knight Fast Card branding and use, were erected at strategic points around the Town of pandharpur. 5 lakh Booklets containing Bhajan and information about the city like the locations, directions, and bus schedules as well as the information about Good Knight Fast Card were distributed to every second person in the city.

Bhajan Mandaps were established near the temple and river area, which are the prime spots of rest for the pilgrims where the devotees got to sit and participate in Bhajan Kirtans. Volunteers announced about Good Knight Fast Card sponsorships and basic product information during the intervals. Also those who could not experience the actual view of the deity at a recommended time could watch it on the 8×6 LED TVs. Fast card product information’s was given through L-bands and scrollers, and were telecast in between intervals which made numerous devotees emotional and grateful towards Good Knight Fast Card.

1, 44,400 sample packs in and around Pandharpur were distributed and through Demo’s we touched   5lakh devotees in 7 days time. The campaign was very successful and helped the sales of Good Knight smart card.

Well these are not the only success stories we have more which we shall bring to you in our next blog so stay tuned.

Rural Strategy Summit Sponsored By Vritti i Media

ET Edge, a subsidiary of The Economic Times is pleased to announce the 2^nd Annual Edition of “ The Economic Times Rural Strategy Summit” centering on the theme “Past – Present – Future” scheduled on Friday, 19^th December 2014 at the Courtyard Marriott, Mumbai. One of the key speakers in this event is Mr Veerendra Jamdade Founder, Director, CEO of Vritti Solutions.

This summit will be attended by 100 + Senior level Decision makers (Chief Executive Officer, Chief Operating officer, Managing Director’s, Chief Marketing Officer, Head Rural Marketing, Head Rural Sales, Head Product Marketing, Head Brands, Head Business Development etc.) from diversified sectors in India thus giving you and your team an ideal opportunity to LEARN, NETWORK & BENCHMARK with key players in the industry.

This event is sponsored by Vritti I Media pioneering in Innovative Outdoor advertising solutions for rural markets

Bonding Consumer Relations with Pidilite

Pidilite Industries has a strong foothold in the Indian adhesive products’ markets.  Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media’s expertise in rural marketing worked wonders and the campaign proved successful.

The brands to be promoted were two of the flagship brands of Pidilite- Fewi kwik and m-seal. Products under both of these brands are positioned as household essentials. These products come in handy for a wide variety of affixing purposes and materials ranging from plastic and ceramics to leather. So the idea behind promoting these brands was to increase recognition by educating rural consumers on the simple and quick use of these products for day-to-day affairs.

Starting with Kolhapur, Sangli and Aurangabad areas in Maharashtra, Vritti I Media launched the brilliant campaign –The AudioWala Bus Station. The agenda of this campaign was to grab the attention and drive engagement from audiences. Bus stations being the most frequented and busiest points in rural areas were chosen as campaign venues. Nothing sparks interest as innovation. Vritti I Media used its innovative prowess in creating jingles to play at the AudioWala Station, which caught the audience’s interest immediately.

In terms of product-education, once the crew had enough spectators, live demonstrations were given about product utility. This idea was such a hit that the average was 50 demos per venue per day. To drive further engagement, the crew entertained the public with various games and the response was significant. There were around 1000 walk-ins and 50 participants per day.

Taking into consideration the tremendous response and engagement rate of the campaign, the efforts have been doubled and an even greater participation is expected. With the success of this campaign, another feather has been added to Vritti I Media’s already buoyant cap. After working successfully for Hero Honda and Parle G, the agency has once again proved its mettle in product-promotion. Vritti I Media has also displayed the efficacy of rural marketing for consumer goods.

India’s Rural Market – “The Fortune at the Bottom Of The Pyramid”

Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline.

The best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth.

Change in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically.

Vritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas. With proper research and analysis, Vritti iMedia have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.

Draw Your Dreams On The Canvas Of Life

Putting up your ideas on paper always helps whether in the form of poetry or in the form of drawing on the canvas. And keeping this in mind Colors Channel have come up with an excellent idea of conducting a drawing competition for the schools in the rural areas.  Children who enjoy drawing can participate in this competition and the lucky winner gets a chance to feature his/her name in the famous daily soap Udaan and the lucky kid also gets to visit Mumbai on Children’s day. For the drawing competition, the kids would be given a topic to draw along with drawing paper and sketch pen.

A two day time shall be given to the kids to come up with creative drawings. The main motive behind this drawing campaign is to spread awareness about the serial Udaan that features on the channel Colors. Udaan revolves around the story of “Chakor” a small girl who is a bonded labor and her trials and tribulations in life. On this competition day the presenter will also talk about bonded labor that still exists in the country and plagues kids like them who have dreams but cannot fulfill them since they are the mercy of the masters who they have been pawned with.

The execution and the ground level activation of this event shall be conducted by Vritti iMedia. The best choice to promote this show is rural India since the show revolves around the rural India. So draw your dreams on the canvas of life and strive hard to fulfill them.

Our Happy Clients Speak

Vritti I Media has always striven hard to give the clients best of its abilities. We have always lived up to the expectation of the clients by giving them the successful campaigns that not only gave the visibility but also increased the sales.

Recently Vritti I media carried out a successful ad campaign for Honda two wheelers which received a superb response. The feedback from the client was also amazing. We had distributed the questionnaire to two dealers and their response is as under

Honda Dealer 1

They found ST bus stand as an activation facility to be good and they were very happy with the footfalls which was around 50-100 people per day. They were also very impressed with audio teasers and audio ads that were used to attract the attention of the commuters so overall the response from the dealer is excellent and satisfactory.

Honda Dealer 2

In this case the dealer was very happy with our follow up on daily participation activities and overall had a very good experience with campaign co-ordination and management by Vritti I media.

Vritti I Media always works as per the client’s brief and suggest the best strategies for promotion of the products or services. They guarantee the best visibility along with growth in the sales.

An interview with the expert

Today we bring to you some excerpts from the interview of Mr Vishwanath K S who is the general manager of Karnataka State Road Transport Corporation (KSRTC). KSRTC transport infrastructure is spread across the state of Karnataka, connecting urban and rural areas alike. On asked about its development, Mr Vishwanath K S said that this program reaches 99.2% of the villages in the state since it has bus stations at even complex villages. Also the infrastructure of these buses is much better than the other buses.

Lakhs of people visit our bus stations every day. That is a large audience for any kind of outdoor advertising. KSRTC have also introduced public address system on PPP basis which is fully computerised. We give the database to the vendor and they ensure that the announcements are made promptly and clearly. Such refined announcement system in the semi-urban and rural areas attracts the attention of a very large number of commuters. We are also promoting advertisements on the back and side panels of buses, as well as inside the buses. Currently they have 7000 buses for advertising.

On being asked about the modernisation plans he said that they have many more plans in the pipeline and they are also open to the innovative media plans. About the footfalls he mentioned that the majestic areas have a footfall of 7-8 lakhs a day which is considered as huge audience. They also have tie ups with local agency for satellite TV networks in Volvo buses. So overall they have 10000 buses and 50 big bus stations.

You can watch out the whole interview by clicking on this link http://www.vjmediaworks.com/ooh/oohspeaks-detail.htmlid=118_%E2%80%98KSRTC_Infrastructure_Allows_Advertisers_To_Connect_With_Audiences_Across_Karnataka%E2%80%99

Vritti iMedia now flourishes in the automobile sector

Advertising your product during the Diwali will not only ensure a great visibility but it will also convert the visibility in to sales. In India Diwali is celebrated with great zeal and therefore people splurge a great amount of their income and savings to buy different products. During this time the spending capacity of people increases and what more for a brand than joining hands with Vritti I Media- a medium that gives results.

With about 72% people residing in the rural areas and 9% in the semi urban areas Vritti iMedia offers the best ideas to advertise in the Rurban areas.

The great example of successful advertising during the festive season is of Honda two wheelers. After brain storming several options for promotions they zeroed down on ST Bus stands as it is an apt place for advertising and engaging with the target audience. A space of 5X10 sqft was used to display the two wheelers. Vritti iMedia ran audio advertisements across 31 bus station in the local language which captured a lot of attention. Honda received around 84000 enquires, 500+ spot bookings and requests for test drives which resulted in increase of sales. The audio medium gave Honda the reach and frequency to support their ground activation which triggered the huge walk inns to watch the display of their product and this thing does not end here it continues till the onset of next festive seasons.

Promotions on ST bus stations will always prove to be beneficial and an ideal place as it has a floating population. With a reach of 40000 people a day on a single bus stand, one can imagine the results that can be achieved through advertising on bus stands. So wait no more and make your Diwali prosperous by promoting your product through Vriiti iMedia because if Honda can then why can’t you?? Vritti iMedia does not only make the promises but they give you fruitful results.

Celebrate Diwali Shuddha Desi Style

Advertising at the right jagah and at the right samay can make or break your brand.

Festivals have always been a major attraction for the advertisers since it is the time when there is a hike in the sales. Diwali marks the new beginning and therefore it is the best time to promote your product in the Rurban (small towns and rural) markets. Advertising in the rural areas will always prove to be beneficial since the ads will be targeted to a larger audience residing in the rural areas.

Vritti iMedia has many success stories of advertising in the rurban areas during festivals and one of them is of Parle Marie. Facing the strong competition from Britannia and ITC it was never too easy to establish the name overnight. But Vritti iMedia took the challenge and selected the audiowala bus stands to kick start the promotions. Their main aim was to tap the travelers who stop by the canteen to have tea. By having the tie ups with the canteen and tea stalls they successfully started their Parle Marie pe chai free offer. The promotion of the offer through catchy jingles in the local languages created a lot of buzz among the people. Increase in sales from 60 packets per day to 600 packets itself speaks a lot. Parle Marie sold 40000 thousands packets in just 7 day in 30 district location through the ST bus stands of Maharashtra.

Rurban markets have a lot of scope for many other products since the lifestyle of rural India is changing like never before. And which other better festival than Diwali to start your promotions. Promoting your product through bus stands will not only create brand awareness but will increase the sale. By promoting your product on a single bus stand you can reach up to 40000 people every day. Make sure that your product is seen in all the rural areas, if you neglect this opportunity then someone else will grab it and you will have to live with regrets. So no more regrets start your rurban promotions now with the best rurban marketing agency that is Vritti iMedia.